BEAUTY BAR Collection

Diagnosis: Paul Devitt, owner of Beauty Bar, the vintage style ‘hipster’ cocktail lounge chain, with outposts in six major US markets, was looking to expand his already established brand of over ten years into the fashion world.

Treatment: Medicine Agency created the Beauty Bar Collection, partnering with top independent clothing designers, retail boutiques & fashion icons in order to receive key press coverage and establish new income streams of merchandise sales both in-stores & online. The collection was also licensed internationally to various international chain stores.