Anyone else seen these ads in the NYC subways? I saw one this morning and had no idea what the hell was going on. The ad promises to change your boring life. All you have to do is take “two fast-acting Be KANYE tablets” that ”can unleash the SUPERSTAR within.” It turns out that the posters are a part of Absolut Vodka’s new ad campaign. To take a look at the poster, which I thought was pretty clever and effective, and to read a great post on the topic by Emily Liebert, see here.
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August 12th, 2008 at 11:48 am
That blog post you linked to is soooo long and I don;t get it…
August 13th, 2008 at 10:02 am
Interesting. This is similar to what AFLAC did with their “ask about it at work” slogan. But most people didn’t know what the weird duck was all about. Effective only for the very curious, in my opinion.