Brand Building
BLACK KLOWN CLOTHIER Product & Brand Development
Diagnosis: Two time Super Bowl winner Tully Banta-Cain (New England Patriots) was looking to launch a men’s fashion brand.
Treatment: Medicine Agency managed 3 seasons of product & brand development, design, sampling, sales, marketing, manufacturing, and distribution. Retailers included: YRB, Newbury Comics, Metropark, and Urban Outfitters.
FREE GOLD WATCH Catalog
Diagnosis: San Francisco based apparel brand Free Gold Watch was preparing for a release of a new season with a trip to Pool Trade Show.
Treatment: Medicine Agency provided consulting and sales staff for the trade show floor. Fashion photographer Dylan Bartolini-Volk photographed the line, and Meds created catalogs and line sheets to be handed out on the trade show floor.
BLACK KLOWN CLOTHIER Season 3
Diagnosis: Bay Area apparel brand Black Klown Clothier needed catalogs and line sheets to bring to Magic trade show to promote their third season.
Treatment: Medicine Agency provided strategy, consulting and staff for national and international sales.
ToTT GLOBAL in Vegas video
Diagnosis: Tools of the Trade needed a unique way of showcasing the prototype for the Mike Giant “Rollin’ High” Dice Game at Magic Las Vegas.
Treatment: Medicine Agency directed and edited this video concept with custom music & graphics and syndicated it online to an extensive network of blogs and publications.
Producer: Justin Kerson
Director: Sean Desmond
BEAUTY BAR Collection
Diagnosis: Paul Devitt, owner of Beauty Bar, the vintage style ‘hipster’ cocktail lounge chain, with outposts in six major US markets, was looking to expand his already established brand of over ten years into the fashion world.
Treatment: Medicine Agency created the Beauty Bar Collection, partnering with top independent clothing designers, retail boutiques & fashion icons in order to receive key press coverage and establish new income streams of merchandise sales both in-stores & online. The collection was also licensed internationally to various international chain stores.
BEAUTY BAR Blog
Diagnosis: Beauty Bar wanted a way to unite all six of their domestic locations and drive sales to their online store.
Treatment: Medicine Agency launched a blog to establish a greater online presence with content and news from all six Beauty Bar locations which have a history of holding events featuring the world’s most up and coming bands and DJs. Meds also set up a series of events including the Bad-Kittys “Take Over Beauty Bar Tour” featuring Audrey Kitching and Dj Skeet Skeet and film screenings of ‘Heavy Metal In Baghdad’ for Vice Films to create exclusive content for the blog.
Black Klown Clothier – Season 2
This weekend we had the great pleasure of shooting the Black Clown Clothier season 2 catalog/lookbook shoot with aces photographer, Dylan Bartolini-Volk. The studio is home to a little fashion house you might of heard of called Bebe. We had the entire sales & pr crew in the house to prepare for the upcoming MAGIC Trade Show, we will be showing the S.L.A.T.E. section with other top brands. We have some big plans for the trade shows out in Las Vegas. Stay tuned in for updates. Here are some pics from the shoot ’cause we love to tease people.
