DELUXE DISTRIBUTION Word-of-Mouth Viral Campaign
Diagnosis: Deluxe Distribution needed to stage a stunt to cause internet controversy and leak information about a new pro on Real Skateboards.
Treatment: Medicine Agency staged a scene similar to the “iPhone Leak” between Medicine Agency employees and executives at Deluxe. The campaign gained thousands of views, Re-Tweets, and incited wide-spread conversation on the Medicine Agency and Deluxe sites, as well as a variety of skate blogs and forums.
