RIO SECCO Golf Tournament

Diagnosis: Rio Secco, one of the world’s top golf resorts, home to Butch Harmon, was trying to reach the 30 year-old “Young CEO demographic.”

Treatment: Medicine Agency assembled teams of young fashion designers and artists in Las Vegas for the trade shows. The teams were treated to a private lesson from Butch Harmon and a 18-hole tournament courtesy of Rio Secco, creating a lasting impression on everyone involved. Photos by Dan Monick.