SOFT SERVE Tour

Diagnosis: Rockstar Games needed an innovative way to promote the release of their Table Tennis Video Game.

Treatment: Medicine Agency promoted & produced a 40+ date tour that featured a daily video table tennis tournament accompanied by a live art installation by Buff Monster, Alvaro Ilizarbe (CBP Group, Freegums) & Blake E Maquis (Came Crashing), as well as partnered up with local promoters & retailers in each market to secure proper promotion and guarantee success of the event.