At My Table

AtMyTable.com Online Store

Diagnosis: High-end meat distributor Preferred Meats needed to expand their wholesale business to online retail.

Treatment: Medicine Agency created AtMyTable.com, a custom e-commerce site by adapting an existing corporate identity to develop a custom theme, integrated blog, and UPS shipping integration with custom written logic for free shipping. Medicine Agency also managed the marketing for AtMyTable.com, maintaining the blog, e-mail blasts, and Twitter accounts.

After launching the site, Medicine Agency began a campaign of regular HTML mailings to a list built in part by efforts of connecting AtMyTable.com with social networking sites like Twitter and Facebook. We developed the “Carnivore Club” and sent VIP packages of meat from AtMyTable.com’s selections to celebrities in sports, art, music and fine dining.