Fashion
ENK VEGAS TRADE SHOW Video
Diagnosis: International trade show producers ENK were looking for a new way to attract exhibitors, press, and buyers to their trade shows.
Treatment: Medicine Agency wrote, directed, and edited this video concept with custom music & graphics and syndicated it online to an extensive network of blogs and publications. Featured Brands include: Hudson, Simon Showroom, Dylan George, Ron Robinson, Fred Segal, Derelicte Showroom, Paige Premium Denim, Caruso Caruso, 7 Diamonds, What Goes Around Comes Around, Unconditional & more.
THE HUNDREDS Warehouse Sale
Diagnosis: Esteemed street wear clothing brand The Hundreds were looking to liquidate previous season unwanted stock before releasing their newest products.
Treatment: Medicine Agency hosted the two-day Hundreds Warehouse Sale at the Meds Gallery & Shop, with donations going to United Way’s “Pathways out of Poverty.” Medicine Agency focused on promotions and production for the event, and customers were anxiously waiting at 4 A.M. the day of the event.
BLACK KLOWN CLOTHIER Product & Brand Development
Diagnosis: Two time Super Bowl winner Tully Banta-Cain (New England Patriots) was looking to launch a men’s fashion brand.
Treatment: Medicine Agency managed 3 seasons of product & brand development, design, sampling, sales, marketing, manufacturing, and distribution. Retailers included: YRB, Newbury Comics, Metropark, and Urban Outfitters.
FREE GOLD WATCH Catalog
Diagnosis: San Francisco based apparel brand Free Gold Watch was preparing for a release of a new season with a trip to Pool Trade Show.
Treatment: Medicine Agency provided consulting and sales staff for the trade show floor. Fashion photographer Dylan Bartolini-Volk photographed the line, and Meds created catalogs and line sheets to be handed out on the trade show floor.
BOARD OF DIRECTORS Clothing Exhibition
Diagnosis: A small group of fashion labels including The Quiet Life, Free Gold Watch, Brains-On-Fire & Copy needed a way to privately showcase their newest collections to press and buyers before the trade show season started in both Los Angeles & New York City.
Treatment: Medicine Agency organized all aspects of the Board of Directors event, including: developing the name, location, venue, invitations, press release, all event production and even sales. Retailers who attended include Macy’s Clothing Store, Bodega, DrJays.com.
BLACK KLOWN CLOTHIER Season 3
Diagnosis: Bay Area apparel brand Black Klown Clothier needed catalogs and line sheets to bring to Magic trade show to promote their third season.
Treatment: Medicine Agency provided strategy, consulting and staff for national and international sales.
DURKL Online Store
Diagnosis: High-end clothing brand DURKL needed a unique online store.
Treatment: Medicine Agency created a custom, content-rich website with an additional install of Zen-Cart using a seamless front-end theme.
BEAUTY BAR Collection
Diagnosis: Paul Devitt, owner of Beauty Bar, the vintage style ‘hipster’ cocktail lounge chain, with outposts in six major US markets, was looking to expand his already established brand of over ten years into the fashion world.
Treatment: Medicine Agency created the Beauty Bar Collection, partnering with top independent clothing designers, retail boutiques & fashion icons in order to receive key press coverage and establish new income streams of merchandise sales both in-stores & online. The collection was also licensed internationally to various international chain stores.
Black Klown Clothier – Season 2
This weekend we had the great pleasure of shooting the Black Clown Clothier season 2 catalog/lookbook shoot with aces photographer, Dylan Bartolini-Volk. The studio is home to a little fashion house you might of heard of called Bebe. We had the entire sales & pr crew in the house to prepare for the upcoming MAGIC Trade Show, we will be showing the S.L.A.T.E. section with other top brands. We have some big plans for the trade shows out in Las Vegas. Stay tuned in for updates. Here are some pics from the shoot ’cause we love to tease people.
The Instant Messengers in the SF Chronicle wearing Free Gold Watch
There they are, top-left above Barack Obama, The Instant Messengers were featured decked out in Free Gold Watch apparel on the cover of the San Francisco Chronicle, while they also consumed the cover of the Chronicle’s “96 Hours” 4-Day Weekend Entertainment Guide inside.
Later that evening, they took the stage at The Rickshaw Stop to a sold-out crowd. The Instant Messenger’s music video for iHuman is soon to be released.
