Music
ENK VEGAS TRADE SHOW Video
Diagnosis: International trade show producers ENK were looking for a new way to attract exhibitors, press, and buyers to their trade shows.
Treatment: Medicine Agency wrote, directed, and edited this video concept with custom music & graphics and syndicated it online to an extensive network of blogs and publications. Featured Brands include: Hudson, Simon Showroom, Dylan George, Ron Robinson, Fred Segal, Derelicte Showroom, Paige Premium Denim, Caruso Caruso, 7 Diamonds, What Goes Around Comes Around, Unconditional & more.
YOUNG LOVE ON MEDS Video
Diagnosis: Young Love was releasing their new album on Island Records and was looking for a video to promote it.
Treatment: Meds created this EPK style piece showcasing the band’s attitude about today’s current music climate.
THE INSTANT MESSENGERS – “iHuman” Music Video
Diagnosis: Bay Area hip-hop group The Instant Messengers needed a way to promote the release of their 3-song EP for iTunes, SLAMMERS!
Treatment: Medicine Agency wrote, directed, and edited the “iHuman” music video concept and syndicated it online to an extensive network of blogs and publications.
Client: Trademark Recordings
Director, Editor: John LaCroix
THE EXPLOSION “Here I Am” music video
Diagnosis: Virgin Records needed to promote the first single from “Black Tape,” The Explosion’s major debut album.
Treatment: Medicine Agency wrote, directed, and edited this video concept and the video was aired regularly on Fuse and MTV.
Client: Virgin Records
Director: Wing Ko, John LaCroix
Director of Photography: Yon Thomas
Editing: Christopher Sims
The Instant Messengers in the SF Chronicle wearing Free Gold Watch
There they are, top-left above Barack Obama, The Instant Messengers were featured decked out in Free Gold Watch apparel on the cover of the San Francisco Chronicle, while they also consumed the cover of the Chronicle’s “96 Hours” 4-Day Weekend Entertainment Guide inside.
Later that evening, they took the stage at The Rickshaw Stop to a sold-out crowd. The Instant Messenger’s music video for iHuman is soon to be released.
